Toyota Motor Sales U.S.A, Inc (TMS) is the Toyota sales, marketing, and distribution subsidiary devoted to the U.S. market. Founded in 1957 in California, TMS currently employs more than 6,500 people. Its current headquarters in Torrance, California supervises 14 regional offices. TMS oversees sales of Toyota, Lexus, and Scion products, through a network of over 1,200 Toyota dealers vehicles. TMS develops Toyota’s television campaigns and other nationwide marketing materials, and supervises dealer marketing to ensure that dealers present a uniform image.
The National Digital Marketing & Social Media team sponsored the Spring 2013 Lab Inquiry Metropolis of Me.