by Bianca Nasser
2016 Core77 Conference Designing Here/Now at the Vibiana, a former cathedral in Downtown LA
In late September, Core77 hosted an eclectic group of design practitioners, thought leaders, strategists, technologists, entrepreneurs, and business developers in Downtown Los Angeles for the annual Designing Here/Now conference. In its third year, the two-day event brought professionals together to discuss and explore the future of design and the importance of interdisciplinary teams to build successful, game-changing products.
I attended the first day of the conference and listened to speakers share insights on leading successful projects from concept to launch. Presentation topics areas ranged from supporting Paralympians via digital fabrication and utilizing shipping containers to engage with refugees, to forming relationships with machine intelligence and recognizing humanistic properties in data for civic engagement. Regardless of the topic discussed, at the core of each presentation speakers expressed a respect for understanding the human experience while stressing the importance of using design and technology as a means to support and enhance, not control, how people interact with the world around them. These are the kind of issues explored in the Media Design Practices program, and students are expected to use critical questioning to gain deeper understanding of complex issues in order to develop an array of design outcomes that can include products, prototypes, strategic thinking, policy proposals or creative storytelling.
Core77’s Designing Here/Now is a great place for MDP students because, between panels, students have the opportunity to hold one-on-one discussion with design professionals. Speakers encourage students to investigate unconventional design applications. The conference’s aim to inspire innovative ways of working and equip attendees with the tools for cultivating exceptional interdisciplinary talent embodies MDP’s aspiration to produce students who want to lead design in new directions in a world of cultural and technological change. Core77’s conference’s small venue, intimate discussions, and content-heavy presentations provide a thought-provoking and inspirational place for MDP students.
Thanks for an amazing conference Core77, see you next year!